Pay per click, or PPC, advertising is one of the best e-commerce methods to use to attract targeted niche traffic to your website and squeeze the page. It can also be a costly and unproductive source of traffic if it is not used properly.
I also recommend that when you are first getting started with PPC, never spend more than you can before you have a profitable campaign. You may get more information about ppc management via https://mrmedia.org/pay-per-click/.
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It can cost thousands of dollars to do enough testing and tweaking to create a profitable campaign. Of course, once campaigns are profitable, they basically run on autopilot – but by that point, you may have lost most of your investment until the training phase.
Pay per click is the process of purchasing ad space on search engine result pages. You are usually charged every time someone clicks on your ad, although there are other pricing models, such as pay-per-view and pay-per-conversion.
One of the fatal drawbacks with PPC is the tendency of web site owners, who receive a commission every time someone clicks on your ad on their web site, clicks on their own ads, and remains undefined.
However, my personal experience with Google AdWords as an ecommerce strategy is that when I advertise only in channels where only Google-sponsored search results display my ads.
When I advertise in various channels, which earn commissions for webmasters when the ad is clicked, my conversion rates are around 5% and many times lower.