Many of the ideas emerge every day and with these emerging ideas, communication becomes complex. More and more businesses are choosing to use explainer videos, so as to effectively communicate their ideas to their TGs. When using an explainer video to describe your offering, it is usually a good idea to use a storytelling approach. Discover more here why.
Storytelling helps viewers make sense out of your video
No matter how (visually) fascinating your animated explainer video is, if it talks about your offering in a disorderly manner, it probably won't make much sense to your viewers.
Why? Because, in my opinion, when someone is watching your explainer video, he/she is more involved in listening to the video than in seeing the motion graphics (In fact, this is precisely why a low quality visual is still bearable but a noisy voiceover is highly annoying and totally unbearable to most viewers).
The motion graphics (animated visual) are intended to support the background narration in order to clearly illustrate the message.
When the background narration and the supporting animation together put across your message through a nicely built, relatable story, then the video makes sense to the viewers and succeeds in creating a scene-by-scene, visual memory of your message.